Apathy an industry killer, says CEO

Battery technology is stuck in the 1970s and we are all to blame, says the co-founder and CEO of Battery Energy Storage Systems (BESS) Technologies. Well, he didn’t exactly say that, but Fernando Gomez-Baquero pointed the finger at “industry-wide apathy” in an interview which recently ran in ZDNet.

His point was that users are not demanding better results from batteries and manufacturers supplying everything from smart phones to electric vehicle modules are generally happy too churn out cheap, tried-and-tested, lower-quality products instead of taking risks with keenly-priced higher-tech options.

Gomez-Baquero also makes the point that mobile device manufacturers will need to take a global view of power management in order to make up for what he sees as the shortcomings of current lithium-ion batteries.

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